We create visual identities that differentiate your brand with bold colors, strong typography, and a memorable logo.
Your product can't just be better, it must appear to be better.
We design visual identities that differentiate your brand and accelerate your growth. We begin with brand strategy to focus your business, competitors, and audience. From brand strategy we build out a visual design system that works across mediums and appeals to your audience. We are thoughtful in our approach, always considering your audience and stakeholders. We will guide you to a polished, trustworthy, and memorable visual identity that helps attract customers, employees, and investors.
Your visual identity includes your logo, colors, fonts, photos, illustrations, icons, and patterns. We start with your logo and build out your design system. We make sure that the colors from your logo are functional across your marketing materials and website. The end result is a polished, consistent, and functional visual design system that appeals to your audience.
We follow a proven and strategic process to examine your business, industry, and competitors to create a polished visual design system for your brand. We work closely with your team and stakeholders to guide you through difficult decisions and help you arrive at a visual identity that will accelerate your growth and mission.
We follow a comprehensive design process to create a distinct and memorable logo for your company that builds brand equity and conveys credibility to customers and investors.
Download Logo Guide [ PDF ]
Your logo's colors, typography, and symbol should capture some aspect of your company. In our design process we'll explore how your values, purpose, and brand personality can be meaningfully conveyed in your logo.
We remove unnecessary elements ( colors, lines, shapes ) until a simple design emerges that relates back to the heart of your brand. We consider every color, line, and letter to create a balanced and beautiful logo.
We do a lot of competitor and industry research to avoid creating logos that may conflict with existing trademarks in your industry or related industries. This approach leads to designs that have a high chance of being protected by a nationally registered trademark.
We begin with a 1-week brand strategy sprint to define your brand fundamentals. Then we create a design brief approval so that everything we make is aligned with your expectations and objectives.
We research your industry and competitors to design a visual identity that will be unique, trademarkable, and appealing to your target audience.
We design stylescapes to present three stylistic options for your visual identity. These design mockups help us establish a style for your visual identity that will focus our process and save time.
We sketch hundreds of thumbnail concepts to explore a wide variety of ideas. We take the best concepts and refine them as vectors through a process of experimentation in Illustrator.
We spend a good amount of time exploring color schemes and how each logo concept will appear in real world usage. Our presentations feature detailed mockups to help you make an informed decision.
After our presentation we'll have eliminated at least one logo concept and gathered actionable feedback. We'll make new concepts from your feedback and prepare a new presentation.
Once you approve the final design, we’ll deliver files for print and web usage by a Dropbox link. We include the master AI file, vector files ( PDF, EPS, SVG ), bitmap files ( JPG, PNG ).
We provide foundational guidelines for your logo layouts, colors, and fonts.
Chris Mayernik
Mission Commander
Good design communicates credibility and experience to your audience.
Good design communicates credibility and experience to your audience.
The visual identity process, which includes a 1-week brand strategy sprint and a comprehensive logo design process, takes about 10-12 weeks. Time is an important part of the process to achieve high quality results.
You will own the copyright of the finished logo after full payment has been made and we have transferred the copyright to you in writing. We reserve the right to use the logo to promote our business in our marketing and advertising. If your startup is in stealth mode, we will wait until you are publicly displaying the logo until we use it in our marketing.
For our "design sprint" package, we provide 1 concept and our "visual identity" package provides a minimum of 3 logo concepts. More than 3 concepts is not necessarily better. Finding 3 good concepts, which often includes custom typography, is difficult. We present only the best concepts where each would be a good fit for your brand.
Our process is built upon your brand strategy and a design brief that your team will approve. This is a collaborative process that we take the lead on. We are not merely presenting designs for your team to vote on internally. We'll guide you through the process in a logical way supported by research to help you make the right decisions. You have 4 rounds of revisions in our "visual identity" package to request changes and explore new logo concepts. If after 4 rounds of revisions we do not arrive at your final logo, then we can continue the design process at an hourly rate of $250.
We do not provide refunds. Please be prepared to work with us through the entire design process. If you want to stop work halfway for whatever reason, you will still be contractually required to pay the full amount.
A revision is a change request that includes altering colors, fonts, and design elements but not to the extent of creating an entirely new and fundamentally different logo design.
Projects are booked on a first come, first serve basis. To reserve a spot on our calendar, we require that you pay a 50% non-refundable deposit. We do not provide refunds, and once a project has started you are legally obligated to pay the full amount whether or not you like the work we do or decide to stop mid-project.
One of our U.S. trained logo experts who is certified in our logo design process will be working on your logo. Your logo is not outsourced to overseas logo factories or low level talent. All work is completed by experienced U.S. designers at Senior to C-Level.
